Unearth International is a group of companies who identify local opportunities and aims to unlock the potential of rural communities. Aspiring to uplift locally relevant economies, Unearth targets people, making them aware of the environment that they so diligently reply on. Unearth does this by creating sustainable and locally relevant commercial partnerships.
We were challenged with clarifying the way the group communicate their structure and the value that they deliver.
The results:
Unearth – Focuses on Community Development
Unearth Experience – Focuses on Travel & Tourism
Disruption Capital – The Finance Arm
In order to bring this to work graphically, we needed a brand that allowed each company to build off the success of the others but still allowed for differentiation. Our work needed to function for all 3 companies and leave room to expand into future companies or even sub-projects of Unearth (Schools, Businesses, and Farms).
We created a dynamic and adaptive brand by creating an icon based on “U”, a grid based on nature, and colours based on Africa.
To work on multiple formats from websites to game drive vehicles, we created a flexible relationship between the “U” and type mark. The relationship can change dynamically as and when needed.
To bring the brands together, we executed bold and striking collateral that reflects the personality of each company.
To view the full project, check out our Behance project, Unearth Group Branding