Studio Bruch is an Austria-based graphic design studio focusing on brand development, editorial design, and packaging design. Their team was recently asked to create a bright and flexible brand system for Infinitive Factory, which can be applied to different media and proportions. Infinitve Factory is a first class letterpress printing house. They are best known for an exceptional quality and the realization of almost any kind of customer-specific requirements. With creative ideas and diverse experiments, they are always eager to push the limits of letterpress printing.
Studio Bruch has decided to create a playful take on the abbreviation ‘IF’. These two letters in combination form the basis of the highly flexible brand identity system. The clear structure is accompanied by a vivid range of illustrations, graphics, and typography to show numerous possibilities of letterpress printing as well as diverse finishing options.
For more from Studio Bruch, please visit their website.