What IF design…

Studio Bruch is an Austria-based graphic design studio focusing on brand development, editorial design, and packaging design. Their team was recently asked to create a bright and flexible brand system for Infinitive Factory, which can be applied to different media and proportions. Infinitve Factory is a first class letterpress printing house. They are best known for an exceptional quality and the realization of almost any kind of customer-specific requirements. With creative ideas and diverse experiments, they are always eager to push the limits of letterpress printing.

Studio Bruch has decided to create a playful take on the abbreviation ‘IF’. These two letters in combination form the basis of the highly flexible brand identity system. The clear structure is accompanied by a vivid range of illustrations, graphics, and typography to show numerous possibilities of letterpress printing as well as diverse finishing options.

For more from Studio Bruch, please visit their website.

1-Infinitive-Factory-–-letterpress-printing-house

 

2-Letterpress-design

 

3-A-playful-take-on-the-abbreviation-IF

 

4-Business-cards

 

5-A-vivid-and-flexible-brand-system

 

6-Branding-by-graphic-design-studio-Bruch

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