NICE Magazine visits Joe Paine

NICE Magazine visited the studio of Johannesburg-based industrial designer Joe Paine to delve into the creative mind behind The Mechanical Bureau, which was shortlisted for this year’s Most Beautiful Object in South Africa Award at Design Indaba. We couldn’t have chosen a better candidate than Joe Paine for the debut of NICE Magazine’s video artist profiles. Take a look at his creative process and keep on checking back for more interviews!

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A special thanks to Bram & Bram for the filming and editing 

Published by Ross

Ross grew up on the wrong side of the Jukskei. He studied at Vega and was awarded the Top Student prize at his graduation. After working as a freelancer for four years, he founded Nicework with Ben Vorster. He has a penchant for Scandinavian wood furniture and really nice shirts. He is open to bribery- all iPads are welcome. He also likes chocolate cake and is happily married.

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