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Nicework Reads – Week 40: 2019

Reading Time: 2 minutes

Here are some of the things that have come across our screens and bedside tables this week at Nicework.

7 CTA Button Design Guidelines

Getting someone’s attention is never easy, especially in this day and age where users are bombarded with all kinds of things — resulting in the overall attention span to decrease to around 8.25 seconds. This is also the reason why most of the top startups have transitioned to a minimalistic user interface style — in order to reduce the number of distracting elements.


This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened

The organization, which was the governing body for professional cycling in Great Britain, had recently hired Dave Brailsford as its new performance director. At the time, professional cyclists in Great Britain had endured nearly one hundred years of mediocrity. Since 1908, British riders had won just a single gold medal at the Olympic Games, and they had fared even worse in cycling’s biggest race, the Tour de France. In 110 years, no British cyclist had ever won the event. 


Hello. We’re Gin Lane…and Now We’re Pattern.

We’ve been Gin Lane for over a decade, and today, we’re announcing the end of that chapter and the beginning of a new one.

We are closing our agency business and starting a new company together called Pattern.


Two podcasts and a game for the end of the week:

Brand Credibility – To Build or to Rent?

We launched a new episode of OneMoreQuestion this week!

In Episode #11 of OneMoreQuestion Uno De Waal, owner and publisher of Between 10 and 5, speaks to us about brand credibility and collaborations between brands and creatives, whether they’re established or up-and-comers.


#29 Radeo with Ryan Bacher, MD of Netflorist

We’re back with another episode. In this episode of RadEO, Ross talks to Ryan Bacher, MD of NetFlorist. They talk e-commerce in 1999 versus 2019 and the hiccups in learning a new industry. Ryan shares how he has kept partnerships alive for 12 years and his tips in making crucial brand decisions when expanding your company.


Untitled Goose Game

It’s a lovely morning in the village, and you are a horrible goose. Out now Mac, PC, and Nintendo Switch.


If you like what we’re reading, there’s a good chance you’ll love our work. Tell us about your next project.

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