Part #2: The Rise Of Conscious Consumerism And Intersectional Brand Building In part #2 of our blog series, The Intersection Between Brand, Business and Citizenship, we offer some insights to what is at the core of building a brand worthy of consumer loyalty and loop back to the sustainability conversation. Inspired by this podcast. We [...]
How do you shift the culture of a brand to an authentic position of care and a place of relevance in society, while building relationships with consumers, that matter and adds to the bottom line? Ross Drakes, our fearless founder, explores not just doing good, but what being good is all about with Sizakele Marutlulle, [...]
One More Question - The Cesspit of Brand Communications https://www.nicework.co.za/nice-blog/podcasts/one-more-question-an-offer-no-one-can-refuse/ A fearless podcast by Nicework. DION CHANG, founder of FLUX TRENDS, speaks to ROSS DRAKES, about Generation Z, Dark Social and Trolls in the 21st Century.
So what is causing things to move from being discombobulated to “it's really very complicated” in the world of brand communications? We recorded a conversation recently that opened Pandora's box for us. We are now in a dive into the complex state of affairs and the various issues brands have to face in the new [...]
https://www.youtube.com/watch?v=XggMH3SzOoI For the last few months, we have been working on a great campaign with the team from Ogilvy for Cadbury. Cadburys has launched a new range of chocolates (they are delicious) just for Easter. We were challenged with crafting and telling a multi-part story about the theft of this new range. An agile improv [...]
One More Question. Featuring a conversation with Loic Potjes, Managing Director from Disruptive Leap and Ross Drakes our founder, offering some practical insights in turning a business around or preparing for scale and exponential growth, in a world where speed to market separates legacy constrained businesses from profitable agile businesses, on an offer no-one can refuse. Tune in every two weeks to hear us ask more interesting questions with other interesting people we have encountered over the last 12 years
http://radeo.co.za/episodes/17-radeo-with-conor-neill-from-vistage-spain/ In this episode of RadEO, our CEO Ross talks to Conor Neill, the president of Vistage Spain. They talk about how you are a vehicle for a project and one should realise your own potential and purpose. Finding meaning in suffering can help in not losing sight of your full strength. Conor gives his [...]
https://youtu.be/u2qbDW_54E8 Are you looking for a new job? Are you entering the job market? Our CEO Ross delivered a Keynote at the Open Window Institute to their graduating class. His hope was to prepare and inspired them to take on the job market with a different perspective in mind. Take what you have learnt and [...]
Infoslips create personalised video for companies, resulting in a higher engagement and learning retention rate for the viewer.To illustrate the possibilities of these unique videos, Nicework created the fictional brand 'Veracity'. The story follows a Veracity employee on his unique journey at the company he works for. The design allows for many moments of personal [...]
A look at the Fortnight phenomenon. Having a look at what it is, how we got here and what you can take back into your company.