Here are some of the things that we've been reading, watching, and listening to at Nicework this week.
The Fields is one of Hatfields original student accommodation developments. As part of the refreshed building project, they were eager to bring this new energy to their existing brand identity.
Here are some of the things that have come across the computer screens or bedside tables of Nicework this week.
Here are a few things that have been under our noses this week. The Rise of the Virtual Restaurant Food delivery apps are reshaping the restaurant industry — and how we eat — by inspiring digital-only establishments that don’t need a dining room or waiters. Concept crocs logo gives 'ugly' shoe brand a smart new [...]
The world seems to be fascinated with blockchain of late, and since its creation in 2008, it has attracted a fair amount of attention and a rapidly expanding list of use cases. Blockchain gives users a high level of transparency by recording and tracking transactions through a network of computers, and as a result, records [...]
Where do you listen to your podcasts? In the morning when you’re getting ready, in the car on the way to work, whilst you’re sitting at your desk, or maybe in the evening, before bed? Notice that we didn’t ask if you listened to podcasts, we asked where you listened to them. It’s a cheeky [...]
Here are a few things that have been under our noses this week. The History of Web Design From the rise of Flash to Steve Jobs and today, the story of how Web Design came to be and became part of our lives. Making a case for letter case If you’re an Apple user, you’ll [...]
As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced [...]
Here’s what we’ve been reading this week. Creativity, and the cost of losing it. The CMO’s go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing, and cost reductions have cut to the quick. Where should CMOs turn to grow their brands? Our research [...]
Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, [...]