Nicework Reads – Week 34: 2019

Here are a few things that have been under our noses this week. The Rise of the Virtual Restaurant Food delivery apps are reshaping the restaurant industry — and how we eat — by inspiring digital-only establishments that don’t need a dining room or waiters. Concept crocs logo gives 'ugly' shoe brand a smart new [...]

Use your values to thrive in a decentralised world

The world seems to be fascinated with blockchain of late, and since its creation in 2008, it has attracted a fair amount of attention and a rapidly expanding list of use cases. Blockchain gives users a high level of transparency by recording and tracking transactions through a network of computers, and as a result, records [...]

Marketing is tactical. Comedy is brand building: Part 2

As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced [...]

Nicework Reads – Week 30: 2019

Here’s what we’ve been reading this week. Creativity, and the cost of losing it. The CMO’s go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing, and cost reductions have cut to the quick. Where should CMOs turn to grow their brands? Our research [...]

Marketing is tactical. Comedy is brand building: Part 1

Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, [...]