How Coca-Cola Makes More Than Just Beverages

Reading Time: 3 minutes Known as possibly the most recognized, popular and famous brand in the world, Coca-Cola has developed an incredibly wide array of products and drinks. Ice Teas , Coffees , Energy drinks and even Distilled Water.  Even with their standard offering of Coke, Sprite and Fanta, their product range, sizes and materials is vast and varied. …

Vitaminwater ” It ” Global Campaign

Reading Time: 2 minutes Combining the use of hand-made stop animation elements, 3D animation, slow-motion capture and bright sparkly thingies, LeoBurnett crafted a mixed media masterpiece for VitaminWater, reflecting its brand’s bright colours and playful attitude. via Behance

We love travel and graphic wit, so this was a no brainer.

Reading Time: 2 minutes Every now and then you see one of those ideas that make you think “Damn why didn’t I think of that”… This campaign is so clever and so simple, we love it! Well done Grey Beijing. “Travel more, see more.” Advertising Agency: Grey, Beijing, China Executive Creative Director: Chee Guan Yue Creative Director: Chee Guan …

Peugeot — The Making of Just Add Fuel

Reading Time: < 1 minute Here is a behind-the-scenes look at the new Peugeot TV advert, made entirely from paper-craft. Designer: Kyle Bean Director: Joseph Mann

Great graphic wit from IBM

Reading Time: < 1 minute I love these ads. The idea’s are so clever and the illustrations are even better. Look at the penguin’s face Advertising Agency: Ogilvy & Mather, Paris, France Executive Creative Director: Susan Westre Creative Director/ Art Director: Ginevra capece Creative Director/ Copywriter: Fergus O’Hare Designer: Sid Tomkins Illustrator: Noma Barr See the bigger images here