KDD-Dark-Blue

Marketing is tactical. Comedy is brand building: Part 2

Reading Time: 5 minutes As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced […]

Marketing is tactical. Comedy is brand building: Part 1

Reading Time: 5 minutes Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, […]

4 Lessons in Creating a Successful Brand

Reading Time: 3 minutes A brand is not just a logo that people see on billboards, on TV, or when they purchase a product; it’s a promise of quality and experience in the mind of the consumer. Building a successful brand is a huge undertaking that requires creativity and hard work among other things. Following are four lessons in creating […]