Reading Time: 6 minutes In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it. When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of […]
Reading Time: 3 minutes The Fields is one of Hatfields original student accommodation developments. As part of the refreshed building project, they were eager to bring this new energy to their existing brand identity.
Reading Time: 5 minutes Where do you listen to your podcasts? In the morning when you’re getting ready, in the car on the way to work, whilst you’re sitting at your desk, or maybe in the evening, before bed? Notice that we didn’t ask if you listened to podcasts, we asked where you listened to them. It’s a cheeky […]
Reading Time: 5 minutes As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced […]
Reading Time: 5 minutes Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, […]
Reading Time: 9 minutes We’ve put down some thoughts from our podcast with Spillly to find out a little bit more about the future of big agencies now that consulting firms have started playing in their space.
Reading Time: 7 minutes What does the future of communication hold for brands and companies in a world of super-sonic automation, innovation, hyper-personalised products and services, content marketing, a ton of competition and algorithms? We investigate the feasibility of all things bot coms and the pros and cons of automating customer engagement. We were awed and inspired by a […]
Reading Time: 6 minutes Part #2: The Rise Of Conscious Consumerism And Intersectional Brand Building In part #2 of our blog series, The Intersection Between Brand, Business and Citizenship, we offer some insights to what is at the core of building a brand worthy of consumer loyalty and loop back to the sustainability conversation. Inspired by this podcast. We […]
Reading Time: 5 minutes How do you shift the culture of a brand to an authentic position of care and a place of relevance in society, while building relationships with consumers, that matter and adds to the bottom line? Ross Drakes, our fearless founder, explores not just doing good, but what being good is all about with Sizakele Marutlulle, […]
Reading Time: < 1 minute Some of the work we love the most is when we get to craft an identity for a company or product. If you have 49 seconds to spare, here is a taste of what we have been working on over the last few months. Tell us what your favourite logo is? If that was […]