Blake Howard: Matchstic – The value of design in building better businesses

Reading Time: 2 minutes In Episode #35, Ross sits down with Blake Howard, Creative Director and Cofounder of Matchstic. APPLE PODCASTS | GOOGLE PODCASTS | SPOTIFY | STITCHER | POCKET CASTS | OVERCAST | RSS For nearly 20 years, Blake has focused on helping growing companies level up their brand identity by being radically relevant. He’s led brand launches …

Aaron Draplin: Draplin Design Co. – Having fun and helping underdogs win

Reading Time: 2 minutes In Episode #34, Ross sits down with Aaron Draplin, founder of Draplin Design Co. and co-founder of Field Notes. APPLE PODCASTS | GOOGLE PODCASTS | SPOTIFY | STITCHER | POCKET CASTS | OVERCAST | RSS Aaron started Draplin Design Co. in 2004 and hasn’t looked back since. His clients have included Nike, Burton Snowboards, Esquire, …

Ben Crick: Craft at scale

Reading Time: 2 minutes In Episode #32 of One More Question Ross is joined by Ben Crick, Creative Director at COLLINS San Francisco. APPLE PODCASTS | GOOGLE PODCASTS | SPOTIFY | STITCHER | POCKET CASTS | OVERCAST | RSS Originally from Australia, Ben relocated to the United States in pursuit of a specific vision for branding — to bring …

Brand credibility — to build or to rent?

Reading Time: 6 minutes In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it.  When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of …

You don’t need a podcast

Reading Time: 5 minutes Where do you listen to your podcasts? In the morning when you’re getting ready, in the car on the way to work, whilst you’re sitting at your desk, or maybe in the evening, before bed? Notice that we didn’t ask if you listened to podcasts, we asked where you listened to them. It’s a cheeky …

Marketing is tactical. Comedy is brand building: Part 2

Reading Time: 5 minutes As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced …

Marketing is tactical. Comedy is brand building: Part 1

Reading Time: 5 minutes Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, …

Big agencies, dark alleys, and what it’s going to take to make it out the other side.

Reading Time: 9 minutes We’ve put down some thoughts from our podcast with Spillly to find out a little bit more about the future of big agencies now that consulting firms have started playing in their space.

Do humans prefer to talk to machines?

Reading Time: 7 minutes What does the future of communication hold for brands and companies in a world of super-sonic automation, innovation, hyper-personalised products and services, content marketing, a ton of competition and algorithms? We investigate the feasibility of all things bot coms and the pros and cons of automating customer engagement. We were awed and inspired by a …