The See Through Lab

Reading Time: 2 minutes We really like The Collected Works’ brand identity created for See Through Lab, an experimental software studio based in Brooklyn, NY. The studio creates installations and software using generative artwork, crowdsourcing, computer vision, physical computing, projection and popular web platforms. After a project is developed, all the code that was written is released as open source. Their clever […]

DEERZ Hand crafted goods

Reading Time: 2 minutes Deerz is an online store that specialises in a variety of goods such as sweaters, pullovers and rad Scandinavian patterns. The brand embodies a unique monochrome logo by use of stylistically unique lettering and imagery. The branding, specifically the logo design, places focus on an intricately concentrated design composed of significant forms such as patterns […]

All about the coffee!

Reading Time: 2 minutes Olena Fedorova’s  vintage designs with a classical touch to it is a very well designed branding for the Coffee Station based in Baku, Azerbaijan.  The hand drawn logo allows the designs to reflect the atmosphere which good coffee encapsulates, the branding as a whole ties so beautifully with one another and the elegant use of blue […]

Seth Godin: Getting the work you want

Reading Time: 2 minutes Seth Godin. Maybe you’ve heard of him, maybe you haven’t. If you haven’t, I’m sure he wouldn’t be offended; here’s why:   If you haven’t heard of him, here’s a little bit of background. Seth Godin is a successful author (17 bestsellers), entrepreneur, marketer, and public speaker. Seth Godin spoke at CreativeMornings/NYC in 2014. In his […]

That’s the Spirit.

Reading Time: 2 minutes Most commonly greeting cards communicate messages of appreciation, celebration or remorse. The messages being communicated can get lost within loud visuals or over emotive language use. If you prefer clear concise communication, these cards are for you. ‘Emotionless Cards’ is a collection of hilarious greeting cards that is brutally straightforward, and does not contain the […]

Flame Grilling McDonald’s Fans

Reading Time: 2 minutes With a wealth of information at our fingertips today, it’s easy enough to perform a five minute search on your smartphone, claim fan status and profess your undying love for a brand or product, without ever having interacted with it (or heard of it) before. This begs the question, if you’re trying to find the […]

A New Place to Stay

Reading Time: 2 minutes  “Caravan Tokyo is a mobile accommodation project located in several strategic areas around the city of Tokyo. These trailers are vintage and have been rescued, renovated, and designed for people to experience a unique stay in Tokyo. Anagrama’s proposal is inspired by the combination of Formula 1 race cars and the Japanese visual culture. This led them […]

Labels are for cans, not for people

Reading Time: 2 minutes Coca-Cola has changed once again, this time to join the global movement for equality. By removing its own label off its products, Coca-Cola promotes a world without labels and prejudices. Dubai-based agency FP7/DXB, created special cans for the month of Ramadan that feature only the iconic Coca-Cola ribbon graphic  and the message, “Labels are for […]

4 Lessons in Creating a Successful Brand

Reading Time: 3 minutes A brand is not just a logo that people see on billboards, on TV, or when they purchase a product; it’s a promise of quality and experience in the mind of the consumer. Building a successful brand is a huge undertaking that requires creativity and hard work among other things. Following are four lessons in creating […]

Marketing Magic

Reading Time: 3 minutes A new day; a new generation!  Generation Y (in South Africa demarcated as born between 1982 and 1994) is not exactly known for an extensive attention span or great brand loyalty.  This group however makes up a major part of the workforce, contributing to the economy today.  Social media and lots of quick, visual and […]