Paul Rand’s Thoughts on Design

Reading Time: 3 minutes Paul Rand entered the advertising world as a young graphic designer in the 1940s when advertising used to consist of copywriting paired with an image, giving little thought to the overall company or visual identity. He became a major force in rethinking the visual impact of post-World War II advertising, designing iconic logos for corporations […]

Great graphic wit from IBM

Reading Time: < 1 minute I love these ads. The idea’s are so clever and the illustrations are even better. Look at the penguin’s face Advertising Agency: Ogilvy & Mather, Paris, France Executive Creative Director: Susan Westre Creative Director/ Art Director: Ginevra capece Creative Director/ Copywriter: Fergus O’Hare Designer: Sid Tomkins Illustrator: Noma Barr See the bigger images here