Reading Time: 2 minutes Brazilian graphic designer João Ricardo Machado this bright and friendly visual identity and packaging for Hummm Ice Cream Store. The visual treatment is inspired by Hummm’s catch phrase: “There’s this beautiful land where everything is sweet and the rain drops are made of Ice Cream, Milkshake, Coffee and Chocolate. Hummm”.
Reading Time: 1 minute Some great work from Joao Ricardo Machado for ice cream branding and packaging. These friendly little guys were the result of a graphic design project for the College of Arts and Design Caldas da Rainha in Portugal. The intention was to create a collectible and reusable product that expressed a fun brand identity.