Mike Stopforth talks on Channel Bias at CreativeMornings JHB

Reading Time: < 1 minute Our First CreativeMornings Johannesburg Video is live. Watch Mike Stopforth speak on Channel Bias and Cookie Madness where he explores how complexity is getting in the way of brilliant creative communication. See more here or pictures from the event here. Sign up for the next talk on the 25th of October by Jemma Kahn here. Watch the […]

Mike Stopforth: Putting Your Worst Foot Forward

Reading Time: < 1 minute Even the best of us run into days where the whole world seems to be working against us. In the “Good Old Days”, if a dude had a terrible service experience with a company, it was just tough tekkie for him. The worst he could do would be to go home and complain to his […]

Mike Stopforth: Shifting From Social Media To Social Business Thinking

Reading Time: < 1 minute We here at Nicework are strong supporters of social media in an office environment – and not just because we like to creep on your holiday snaps in our lunch hour. We blog (clearly) in long and short form, we Facebook, we tweet. If it were the year 2002, we would be friending you on […]

Mike Stopforth: Social Schizophrenia

Reading Time: < 1 minute It doesn’t matter the shade of lipstick on the pig – nobody wants to kiss it. The same goes for companies with a stellar social facade backed by the same bureaucratic nightmare that is the customer service department of many a massive corporation. Some brands (Taco Bell and Skittles spring to mind) seem to have the […]

Channel Bias, Or Why “Digital Marketing” Is A Farce by Mike Stopforth

Reading Time: < 1 minute Mike Stopforth is our speaker this month at CreativeMornings Johannesburg. There is no shortage of jargon in marketing, advertising and branding. In fact, business communication is peppered with terms that have such divergent definitions that they’ve become all but meaningless. In any given client meeting, or on any given brief, words and phrases like “digital”, […]

The launch of CreativeMornings Johannesburg

Reading Time: < 1 minute Nicework is happy to announce that we are launching our first CreativeMornings Johannesburg talk. Mike Stopforth will be talking about “Cookie Madness and the Channel Bias: Exploring how complexity is getting in the way of brilliant creative communication” on Friday the 27th from 8:00am (yes – it is in the morning). The talk will take place […]

CreativeMornings Johannesburg – Mike Stopforth

Reading Time: < 1 minute   We are pleased to announce our first speaker Mike Stopforth. Mike is the founder and CEO of Cerebra, an integrated strategic communication agency that builds, engages and activates communities around brands. Cerebra’s client list includes Vodacom, Nedbank, Toyota, Lexus, Hollard, Autopage, Intel and more. In 2009 Mike was named one of South Africa’s “300 Young South Africans […]