The versatility of a font

Reading Time: 3 minutes When is comes to choosing the right typeface for your brand, it can be quite tricky – there seem to be endless choices from normal, conventional-looking fonts to bubbly, customised fonts, but how is anyone meant to choose? Typefaces are just as important to the visual effect of any design as images are. A good typeface will engage the …

Take me to the Lake House

Reading Time: 2 minutes Have any holiday destinations lined up for the festive season? The Lake House hotel situated at the heart of Lake Placid, New York has some serious aesthetic appeal which might make you reconsider your travel arrangements. After sitting vacant for a number of years, the Tag Collective teamed up with architecture firm Mapos to give this charming hotel a …