Reading Time: 6 minutes In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it. When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of […]
Reading Time: < 1 minute Adam&Co created this eye-catching visual identity for Nike’s Lebron 9 campaign. Each of the six posters illustrates a unique benefit of the shoe. via: LLP Reps News
Reading Time: < 1 minute We have always been big supporters of Johannesburg. The only thing that has encouraged us to get out of our chairs and run is a marathon in downtown johannesburg. Wish us luck. www.runjozi.com
Reading Time: < 1 minute Aske (aka Sicksystems) is a Moscow-based visual artist with a bold visual style. His specialties include graphic design, typography and illustration. He has worked on projects for Nike, Sony Playstation, Red Bull and Nokia.
Reading Time: < 1 minute Peachbeach created some awesome tape art works for Nike Stadium Berlin, Have a look at these amazing graphic created entirely from duck tape.
Reading Time: < 1 minute Nike founded a country for Corinthian’s (a Brazilian soccer team) 30 million fans complete with legislation, ID documents, passports, a flag, a president and multiple citizens. The campaign amounted to nearly $8 million dollars in free publicity, $5 million worth of sales and 1.2 million new contacts on the Nike mailing list. Job incredibly well […]
Reading Time: < 1 minute Collecting comics used to get you beaten up by the sporty guys but now it is being used in their advertising…
Reading Time: < 1 minute An all-star advert for Nike Basketball starring Kobe Bryant, Bruce Willis and Kanye West, directed by Robert Rodriguez. A beautifully shot, rather funny short based on Kobe Bryant’s alter ego: The Black Mamba. via: I believe in advertising
Reading Time: < 1 minute Some great advertising: Johnnie Walker Nike Adidas