Brand credibility — to build or to rent?

Reading Time: 6 minutes In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it.  When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of […]

Republica Popular do Corinthian

Reading Time: < 1 minute Nike founded a country for Corinthian’s (a Brazilian soccer team) 30 million fans complete with legislation, ID documents, passports, a flag, a president and multiple citizens. The campaign amounted to nearly $8 million dollars in free publicity, $5 million worth of sales and 1.2 million new contacts on the Nike mailing list. Job incredibly well […]