Brand credibility — to build or to rent?

Reading Time: 6 minutes In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it.  When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of …

Pepsi | Game Of Straws

Reading Time: 2 minutes With the newest season of Game of Thrones nearing launch date, production company Jekyll n’ Hyde  crafted a humorous and well executed concept for Pepsi that captures the mind and connects to its fans.  While a simple concept, the clever execution makes for an impressive ad that grabs attention, and makes you thirsty too. Via Behance.