Brand credibility — to build or to rent?

Reading Time: 6 minutes In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it.  When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of […]

Cannes Lions 2011 Winners

Reading Time: < 1 minute A selection of some of the 2011 medal winners in the Cannes Lions 2011 Film category. They are well worth a watch.   Gold: Pepsico ‘Braids’ by BBDO Argentina Buenos Aires, Argentina.   Silver: BGH ‘Giant Nose’ by Del Campo Nazca Saatchi & Saatchi Buenos Aires, Agentina.   Silver: Logitech ‘Kevin Bacon’ by Goodby Silverstein […]