Reading Time: < 1 minute In Season 2, Episode #1 Ross and Louis Janse van Rensburg talk about how Heavy Chef got started, how clarity of purpose can be a powerful tool in business, the challenge of scaling purpose alongside the organisation, and Heavy Chef’s work in the entrepreneurial space.
Reading Time: 2 minutes Happy 2020! Here’s what Nicework has been reading this week.
Reading Time: 3 minutes Here’s what we’ve been reading and listening to at Nicework. Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon—and why it’s not too late to save the planet “You want the truth? It’s hopeless. It’s completely hopeless.” That’s what Patagonia founder and chairman Yvon Chouinard told the L.A. Timesabout the plight of […]
Reading Time: 5 minutes Where do you listen to your podcasts? In the morning when you’re getting ready, in the car on the way to work, whilst you’re sitting at your desk, or maybe in the evening, before bed? Notice that we didn’t ask if you listened to podcasts, we asked where you listened to them. It’s a cheeky […]
Reading Time: 5 minutes As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced […]
Reading Time: 5 minutes Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, […]
Reading Time: 9 minutes What does it mean to start a business and stay true to your original vision – and what do you do when things change, and each of your partners wants to take a different path? Ross spoke to Carly Ayres (of the now defunct HAWRAF) about her journey in starting a design studio from the […]
Reading Time: 7 minutes What does the future of communication hold for brands and companies in a world of super-sonic automation, innovation, hyper-personalised products and services, content marketing, a ton of competition and algorithms? We investigate the feasibility of all things bot coms and the pros and cons of automating customer engagement. We were awed and inspired by a […]
Reading Time: 6 minutes Part #2: The Rise Of Conscious Consumerism And Intersectional Brand Building In part #2 of our blog series, The Intersection Between Brand, Business and Citizenship, we offer some insights to what is at the core of building a brand worthy of consumer loyalty and loop back to the sustainability conversation. Inspired by this podcast. We […]
Reading Time: 5 minutes How do you shift the culture of a brand to an authentic position of care and a place of relevance in society, while building relationships with consumers, that matter and adds to the bottom line? Ross Drakes, our fearless founder, explores not just doing good, but what being good is all about with Sizakele Marutlulle, […]