UNHATE

Reading Time: 2 minutes Never one to shy away from controversy, Benetton’s new UNHATE campaign does not disappoint with shock factor by depicting prominent world leaders and religious leaders kissing each other. The campaign has “the aim of contrasting the culture of hatred and promoting closeness between peoples, faiths, cultures, and the peaceful understanding of each others motivations, using […]

Experiences

Reading Time: < 1 minute Great use of negative space in these illustrations by Gustavo Victorino for a marketing campaign for cultural exchange. “The DDB Brasil in a special partnership with CI, takes advantage from the good moment to encourage the dream of cultural exchange program by signing a marketing campaign “Experiences”. The campaign is an allusion to the experience […]

Don’t Keep It To Yourself

Reading Time: < 1 minute A beautifully art directed print campaign for Wikipedia created by Jandl. The copy reads: “Don’t keep it to yourself. Spread your knowledge to millions on Wikipedia. Become an author at wikipedia.org. Wikipedia 10 years of contributions by people like you.” via: I believe in advertising

It’s More Fun Underwater

Reading Time: < 1 minute A funny print campaign for Canon’s PowerShot D10 underwater camera. Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr Art Director: Beatriz Sanches Copywriter: Guilherme Aché Illustrator: Vega Überhauz Published: February 2011