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Elements of Design

Reading Time: 2 minutes Matt Greenwood is a freelance art director & motion designer based in Toronto with over 10 years professional experience. His latest work includes a beautifully animated video that visually explains the many elements of design. If only this had been created when I was still studying, then I might’ve had better luck remembering them during exam time. So […]

10 Design Principles – Poster Series

Reading Time: 2 minutes Efil Türk created a series of posters to visualise the most commonly acknowledged principles of design, with great efficacy. Her poster range reveals just how useful and critical these principles are to design. Paying heed to the simple principles of balance, hierarchy, pattern, rhythm, space, proportion, emphasis, movement, contrast and unity, goes a long way – and will […]