Do humans prefer to talk to machines?

Reading Time: 7 minutes What does the future of communication hold for brands and companies in a world of super-sonic automation, innovation, hyper-personalised products and services, content marketing, a ton of competition and algorithms? We investigate the feasibility of all things bot coms and the pros and cons of automating customer engagement. We were awed and inspired by a […]

The intersection between brand, business and citizenship

Reading Time: 6 minutes Part #2: The Rise Of Conscious Consumerism And Intersectional Brand Building In part #2 of our blog series, The Intersection Between Brand, Business and Citizenship, we offer some insights to what is at the core of building a brand worthy of consumer loyalty and loop back to the sustainability conversation. Inspired by this podcast. We […]

The intersection between brand, business and citizenship

Reading Time: 5 minutes How do you shift the culture of a brand to an authentic position of care and a place of relevance in society, while building relationships with consumers, that matter and adds to the bottom line? Ross Drakes, our fearless founder, explores not just doing good, but what being good is all about with Sizakele Marutlulle, […]

The Cesspit of Brand Communication

Reading Time: 7 minutes So what is causing things to move from being discombobulated to  “it’s really very complicated” in the world of brand communications? We recorded a conversation recently that opened Pandora’s box for us. We are now in a dive into the complex state of affairs and the various issues brands have to face in the new […]

Coco Chanel teaches us about type

Reading Time: 3 minutes There’s a fantastic quote by Coco Chanel, that goes something like this: “Once you’ve dressed, before you leave the house, look in the mirror and take at least one thing off.” As with many things, this sentiment can apply to more than just a lady’s outfit – for us it rings true in the world […]

Flux Trends

Reading Time: < 1 minute Nicework is very proud to showcase recent work from our design dynamo Donovan Pugh. The brief was to create a cover for Dion Chang’s latest book project titled The State We’re In: The 2010 Flux Trend Review. The book brought together a number of influential and informed individuals to address issues and developments in the […]