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Cerebra: Whose Tweet is it Anyway?

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Our new best friends at Cerebra just published a very interesting paper on the blurred lines (hey, hey, hey!) between a company brand and the personal brands of said company’s employees.

In the age of information, consciously or not, every person with any kind of social media presence has put time into curating a personal brand identity. As companies become more invested in developing a stronger, more considered social media presence, we start to see clashes and interactions between how the business wants to be perceived and how its employees represent themselves.

To read Cerebra’s full report (it’s good stuff), you can go to their website.

Published by Ross

Ross grew up on the wrong side of the Jukskei. He studied at Vega and was awarded the Top Student prize at his graduation. After working as a freelancer for four years, he founded Nicework with Ben Vorster. He has a penchant for Scandinavian wood furniture and really nice shirts. He is open to bribery- all iPads are welcome. He also likes chocolate cake and is happily married.

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