Our new best friends at Cerebra just published a very interesting paper on the blurred lines (hey, hey, hey!) between a company brand and the personal brands of said company’s employees.
In the age of information, consciously or not, every person with any kind of social media presence has put time into curating a personal brand identity. As companies become more invested in developing a stronger, more considered social media presence, we start to see clashes and interactions between how the business wants to be perceived and how its employees represent themselves.
To read Cerebra’s full report (it’s good stuff), you can go to their website.