Softness

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Pablo Alfieri is the creative mind behind Playful. He was born in Buenos Aires, Argentina. He started the career of Graphic Design to become an Art & Motion Director, after 4 years of hard work in amazing studios.
In 2010 he founded with Mariano Farias one of the best Motion Studios from Argentina: Plenty. After more than 60 projects and worked for lovely clients in the Tv Branding Market he left the studio after gained the experience and knowledge to become a Live Action & Stop Motion Director where he mixes all his passions: Art Direction, Set Design and Typography.
Recently he worked for lovely brands such as Perrier, Hatsu, Sony Entertainment Television, D’aucy & the Bundesliga

 

We just love his playful take on Sponges. View a selection of the images below and check out the full project here

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