KDD-Dark-Blue

We love travel and graphic wit, so this was a no brainer.

Reading Time: 2 minutes

Every now and then you see one of those ideas that make you think “Damn why didn’t I think of that”…

This campaign is so clever and so simple, we love it! Well done Grey Beijing.

“Travel more, see more.”

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Chee Guan Yue
Copywriter: Chee Guan Yue, Li Ning
Art Director: Li Ning, Chee Guan Yue
Illustrator: Song Shanshan
Typographer: Cao Jie, Ma Lidan
Art Buyer: Kevin Bi, Jane Li
Account Supervisor: Chris Li
Advertiser’s Supervisor: Marcel Schneider
Account Manager: Amy Wang

Published by Ross

Ross grew up on the wrong side of the Jukskei. He studied at Vega and was awarded the Top Student prize at his graduation. After working as a freelancer for four years, he founded Nicework with Ben Vorster. He has a penchant for Scandinavian wood furniture and really nice shirts. He is open to bribery- all iPads are welcome. He also likes chocolate cake and is happily married.

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